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The Stranger's Long Neck is a practical guide for any manager wishing to improve their organisation's online performance. Web content specialist, Gerry McGovern, explains that all websites have a small set of tasks, or 'long necks', that are important to its customers and that must be easy to complete or customers will go elsewhere. The Stranger's Long Neck shows how to tune in effectively to what your customers want - and then deliver it with aplomb.
Applied marketing --- Computer. Automation --- Consumer behavior --- online searching --- Internet --- Websites --- Klantenbinding --- Cybermarketing --- Klantgericht ondernemen --- 007.5 --- informatica - cybernetica - Internet - Sociale media (zie ook 681.3) --- Website --- Onlinemarketing --- consumentengedrag
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Informeren en realisatie, verbinden en regie, betrekken en advies, veranderen en reputatie. Vier woordenkoppels die samen de puzzel van interne communicatie vormen en die garant staan voor een impactvolle interne communicatie. Vonk inspireert u in dit boek met drie mooie voorbeelden in elk van de vier puzzelstukken. Zo leert u hoe u de interne communicatie van uw organisatie tot de 4de macht kan verheffen.
companies --- communications [discipline] --- Business policy --- Mass communications --- Communicatie ; organisaties. --- 65.012.45 --- 007.7 --- communicatie in organisaties - informatie in organisaties (zie ook 361.521.81) --- communicatie - sociale vaardigheden (zie ook 361.521, 384.01, 65.012.45, 8) --- PXL-Media & Tourism 2016 --- organisatiekunde --- interne communicatie --- strategisch management --- #KVHA:Meertalige communicatie
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